Dog Days of Summer Campaign

A refreshing campaign aimed at promoting rebates for energy efficient HVAC updates to homes. Our client was a utility, and, in order to make their goals, they needed to reach out to people in their area and bring awareness to the available rebates.

Concept for the project involved creating a fun, summer feel with bright colors and energetic shapes around a lively dog character. This theme would then translate across any media platform including a bill insert, postcard, landing page, social media ad, and anything else they needed.